PEMETAAN PREFERENSI KONSUMEN SEPEDA MOTOR MATIC BERBAGAI MEREK MENGGUNAKAN METODE “MULTI DIMENSIONAL SCALINGâ€

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The growing technological advances make it easy for humans. Motorcycle is ne of the technological advances in the automotive field. Marketers need to know what consumer preferences. Multi Dimensional Scaling (MDS) can mentranformusihkan or interpret the data based on the similarity of the response into a dipersentasikan distance. To find out consumer preferences regarding motorcycle matic. consumers on the map peferensi matic motorcycle. MDS is one technique that is often used to penyekalaan mengposisikan group is relative. Based on our preferences, consumers prefer products Mio motorcycle, Mio Soul, and Beat. Good quality, easy to find spare parts, and uncomfortable positions in kendarain not a consideration of consumers to buy motorcycle products.

Keywords: motorcycle, consumer preferences, multidimensional scaling