TANTANGAN TECHNOPRENEURSHIP PADA PENGUSAHA PEREMPUAN PEMILIK USAHA KECIL MENENGAH (UMKM)DI KOTA PALEMBANG

Abstract

Technopreneurship roles for entrepreneurs to develop business and establish a wider network, innovation must be generated for SMEs. The existence of technopreneurship is directed to provide benefits for people who have the economic means to maintain their quality of life. This study is aimed to describe the technopreneurship challenges for women entrepreneurs SMEs owners in Palembang. The research is conducted with qualitative research. The findings are some of the problems faced by women entrepreneurs which are innovation and the lack of use of information technology. These factors due to the ability of women entrepreneur are low. Aspects of information technology in the development of human resources is one of the factors that support technopreneurship. The use of information technology such as the internet to market their products in online trading, the use of special software to cut production costs, utilizing the web as a means of advertising and self-employment.