PENINGKATAN PEMBERDAYAAN PEREMPUAN MELALUI MODEL BISNIS MICROFRANCHISING: PERTUMBUHAN INKLUSIF DALAM KONTEKS TEORITIS

Abstract

The issue concerning women empowerment and gender inequality become an integral part of development process and inclusive growth. Basically, inclusive growth is a concept that advances equitable opportunities for economic participants during economic growth with benefits incurred by every section of society. The purpose of this research is to examine more exhaustively the microfranchising business model in order to enhance women empowerment and inclusive growth. Theoretically, this kind of model denote potential contribution in poverty alleviation through easy access entering the market especially for women ant the poor. Within this business model, will be transform women into customer or into distributor of product created by business, then, women or the poor cannot be judge as victims or burden in growth but start recognizing them as resilient entrepreneur s and value-conscious consumers.