INTEGRATED MARKETING COMMUNICATION (IMC) TUPPERWARE INDONESIA DALAM PENINGKATAN PROMOSI DAN PENJUALAN

Abstract

Integrated Marketing Communication approach helps companies to identify the most effective methods of communication and build relationships with customers and all stakeholders such as employees, investors, suppliers and the general public. Integrated Marketing Communication is a successful program requires the right combination of techniques and tools for the promotion and companies need to understand the role of the promotion mix in marketing programs. The purpose of this article is to see how the Integrated marketing communication activities in Tupperware Indonesia in an effort to increase promotion and sales. Tupperware is the brand name that already well known as a household appliances made of plastic, including, container storage, container presentation and some kitchen appliances which are introduced to the public in 1946. method used is a qualitative method with direct observations using a media campaign that has been used by Tupperware.