PENGUNAAN STRATEGI PUBLIC RELATIONS 2.0 DALAM USAHA MEMBANGUN CUSTOMER RELATIONS LEMBAGA PELAYANAN PUBLIK

Theresia Intan Putri Hartiana

Abstract


Customer satisfaction is the important things to buid a relationship customer relations, that can be realized through quality communication made by both parties.In 2009, Prita Mulyasari’s case, is ba examples for customer relatuons between customer and public services agencies (hospital)ritas sued by Omni International Hospital on charges of defamation due to write complaint against the hospital services in the e-mail and then spread to the entire mailing list. Learning from the Prita Mulyasari’s case, public service agencies must be adapted to the current development of the Internet in order to build customer relationship. With reference to Public Relations 2.0 techniques can be a means of building customer relations public service agencies with its customers. Some of these techniques include: the use of the web, blogs institutions, the use of social media and online release.

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