PERAN MEDIA TERHADAP DAMPAK BUDAYA KONSUMEN

Maria Yuliastuti

Abstract


Changing times have affected many things, including the fast-paced technological developments. One of the most prevalent today is the mobile phone (cell phone) is one of the communication technologies that have evolved considerably, both in terms of technology as well as the proceeds arguably never decreased purchases of consumer interest. Membership class consumer is often used as a frame of reference for the development of their attitudes and behaviors.Basically buying decision is not a process that begins long before the purchase itself is implemented and continued until post-purchase.The process of consumption patterns will never stop at one point, from the decision-making process through the purchase decision will continue to experience the interplay of a circle from each other. It is interesting to analyze more deeply that it becomes a form of learning.

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