PRESUPPOSTIONS IN THE SLOGANS OF INDONESIAN UNIVERSITIES

Abstract

The objectives of the study were to identify and analyze the presuppositions implied in the slogans of Indonesian universities which are listed in the General Directorate of Higher Education website, and to discuss pragmatic transfer found in the English version of those slogans. The objects of the study were slogans of Indonesian universities. The writer used documentation technique in collecting the data. Then, qualitative method with triangulation was applied by the writer in analyzing the data. The findings showed that existential, factive, and lexical potential presuppositions were implied in the analyzed slogans. Then, actual presuppositions provide clearer and better ideas of the implied messages in the slogans. Meanwhile, the writer did not find any pragmatic transfer in the English version of the slogans.